From good to great: Training program insights

Provide training like no other

In this comprehensive guide, we will explore the untapped potential of providing top-notch training solutions to your client base. By partnering with leading training providers, you can elevate your services, enhance your reputation as a trusted expert, and unlock new revenue streams that drive unprecedented growth for your business.

Additional benefits can include:

• Improve client retention and satisfaction.
• Strengthen your brand integrity.
• Offer value-added services.
• Develop client relationships.

Why add training to your service portfolio?

As a business striving for excellence, you understand the pivotal role that training plays in shaping a skilled and efficient workforce. However, creating and maintaining comprehensive training programs can be daunting, especially considering the ever-changing compliance requirements and dynamic learning landscape.

By partnering with leading training providers, you gain access to a diverse library of courses covering everything from compliance and safety to leadership and professional development. Your clients will appreciate the relevance and quality of the content, positioning your business as a go-to expert in delivering training solutions that drive real results.

Reselling training programs from established and reputable providers grants you immediate access to a treasure trove of expertly curated content tailored to specific industries and skill sets. This saves you valuable time and effort and ensures your clients receive top-tier training that aligns perfectly with their needs.

68% of employees prefer to learn and train on the job.*
59% of employees believe that more training improves their performance.*
76% of millennials say professional development is essential for a strong company culture.*
92% of employees say employee training programs have a positive effect on their engagement when well planned.*
94% of employees won’t quit if they’re offered training and development opportunities.*
*source: Zippia.com

Elevating your reputation and services

Reselling training allows you to elevate your reputation and services to new heights. By offering the best-in-class training, you differentiate your business from competitors and become a trusted authority in your industry. Your clients will value the comprehensive solutions you provide, empowering them to build and retain a highly skilled and motivated workforce.
As your clients experience the tangible benefits of superior training, they are more likely to recognize the value of your services, leading to increased loyalty and the potential for upselling additional solutions. Reselling training not only enhances your brand’s image but also strengthens your relationship with clients, fostering long-term partnerships built on trust and expertise.

Real partner experience

eEmployers Solutions Inc. (eESI), a professional employer organization (PEO) that offers expertise in human resources, has been a training reseller for years. It knows firsthand how important it is to provide best-in-class training solutions to its clients and the positive effect it can have on your bottom line.

eESI has experienced countless benefits, including:

• Gaining more compliance and safety confidence;
• Saving massive amounts of time that would otherwise be spent researching compliance, safety, new law and regulatory information, and the most current training courses and content;
• Providing its clients with industry-leading products and compliance standards; and
• Delivering top-quality training programs through an intuitive learning management system (LMS).

“Content, content, content. BLR became the best of breed for us. They have the best content out there.” —Corey Hookstra, President, eESI 4 BLR, a division of Simplify Compliance LLC

Revolutionize revenue

Beyond elevating your services, adding training to your solutions offering opens up a world of revenue possibilities. As a reseller, you have the flexibility to tailor pricing and packaging to suit your clients’ needs and your business goals. As a value-add, you can provide a more comprehensive program that you and your clients will truly benefit from, increasing employee knowledge and reducing things like claims and injuries. Diversifying your offerings with training services creates new revenue streams that have the potential for substantial growth.
The value you bring as a comprehensive training provider not only retains existing clients but also attracts new clients seeking a one-stop solution for their training needs. The ripple effect of reselling training can significantly impact your bottom line, fueling unprecedented business expansion and success.

Real partner experience

Applied Business Solutions (ABS) is a human capital management consulting firm with over 75 years of combined payroll, insurance, and human resources (HR) experience. ABS services help clients reduce the overall cost of protecting their business, attract and retain employees, and save time, all to increase their profitability.

The most significant benefits ABS receives from its training partnership are:

• Value—cost benefit
• Extensive content library
• Timesaving training solutions

“The cost was great. Honestly, since we already had a prior relationship with Steve, he was really good from a service standpoint. That side has really gone above and beyond for us every time, so it’s kind of hard to beat that at this point.” —Brad Morton, Director of HR, eES

It pays to have the best

Your clients’, and their clients’, experience using your training programs, as well as the quality of the actual training content itself, will greatly influence the knowledge retention and effectiveness of the training. Clients who receive training and development opportunities are more likely to remain loyal to a business and recommend their services to others. A solid training program directly influences:

• Engagement and retention
• Motivation to learn
• Learning efficiency
• Employee satisfaction and loyalty
• Consistency and standardization
• Adaptability and accessibility
• Confidence and competence
• Compliance and risk mitigation
• Organizational growth

By prioritizing these factors, organizations can create a dynamic and effective learning environment that empowers employees to excel in their roles and contribute to the company’s long-term success.

Real partner experience

Crescent is a human capital management technology provider that, in 2020, founded Empact HR. This new division of Crescent was created to meet the growing demands of small and midsize businesses that needed scaled or fractional HR support. Empact HR now has some of the industry’s top HR professionals and has become a top-trusted business and service provider in the HR space.

While some partners seem to provide the same breadth of products and services, Empact HR found out quickly that not all partnerships have the same quality of products, services, or relationships. Empact HR’s previous provider remained surface-level and basic, which might fit the bill for a time. When Empact HR was ready to take on larger and more sophisticated clients, it knew it would need a provider to check all the boxes and become an integral part of its business and a champion for its brand.

Between the training and HR partner solutions it provides, Empact HR has been able to:

• Enhance its user experience through an industry-leading LMS system.
• Generate almost $100,000 in new business in 8 months.
• Launch an entirely new product line to its clients.

“The reason why I moved from [competitor], why my needs evolved to BLR’s HR Hero, is because we needed not only to outsource the generation basic forms, templates, transactional HR support and so on, but we also needed to outsource, in a single resource, all of the education needed to advise our clients.” —Philip Carrillo, Director of HR Services, Empact

HR proof is in the pudding

The power of reselling training can’t be underestimated. It empowers your business to provide the best training services, elevate your reputation as an industry expert, and unlock new revenue streams that drive remarkable growth. By partnering with leading training providers, you position your business for unparalleled success in a competitive market.

The last partnership you’ll need

BLR® is an industry-leading provider of management software and corporate training, empowering organizations to deliver on strategic objectives by upskilling staff, mitigating risk, and improving operational efficiencies. With nearly five decades of experience, we supercharge business performance with configurable environment, health, and safety (EHS) and policy management tools; superior analysis of Department of Labor (DOL), Equal Employment Opportunity Commission (EEOC), Environmental Protection Agency (EPA), and Occupational Safety and Health Administration (OSHA) regulatory updates; implementation guidance and compliance-related templates; and training courses to close skills gaps and meet mandatory state and federal requirements.

By partnering with BLR to resell its training programs, you gain access to a vast library of up-to-date, industry-specific courses that cover a wide range of topics, from safety and compliance to leadership and soft skills. BLR’s training content is meticulously curated by our in-house attorneys and subject matter experts, featuring engaging and interactive modules designed to captivate learners and drive tangible results.

Are you ready to learn how BLR can revolutionize your training services?