Selling safety to your leadership team


The consequences of not having top leaders on board with workplace safety initiatives include insufficient budgets, lack of assistance from other functional areas, conflicting priorities, and unnecessary obstacles. One solution is developing an internal marketing strategy to help sell your program.

This helpful guide will walk you through key steps, such as:

  • When to communicate the importance of safety initiatives
  • How to connect safety initiatives to the bottom line
  • Determining your measurements of success